Are You Experienced?
I think I’m supposed to talk about the Experience Columbus blogger thing that a bunch of us local bloggers were invited to the other night. The event was put together in order to show us big-mouth bloggers the new ad campaign designed to bring more leisure travelers to Columbus. We’re supposed to love it and then use our super-human blogging powers to get the word out to everybody in a 3-hour away radius that Cols is swingin’, baby! It was pretty fun except for the part where somebody without a nametag, read my very fancy pre-printed nametag and said, “So Abby, tell me about Sundays With Stretchy Pants,” and then I peed a little in my pants and said, “Der…I like dis here ice creams.” I didn’t know what to say about SWSP. I’m not a legitimate blogger; they told me there would be ice cream, so I showed up. Also, the lady didn’t have a nametag on and I felt that was rude. Was she above having a nametag? Did she not want strangers walking up to her and calling her by name because that’s just a little bit disconcerting? Uh, yeah, it is. Everybody knows that.
Ok, here are my thoughts on the campaign: I get the joke, and I liked it a lot at first, but now I just think there isn’t enough pointing to what Columbus has to offer. Look at the sidebar ad here. I like that because it makes you wonder where the hell the ad is going and then it pays off with a lot of pretty pictures of some fun things you can do here. The print ads are good, too. The videos? I’m not a fan. I like the premise and I get the joke, but there needs to be more indication of what we can do here. We like flashy, pretty pictures of stuff. Without flashy, pretty pictures of stuff, we find ourselves wondering, “Hm. Where do you suppose that cheese rolling festival is? Is it far from here?” Everybody at the shindig pretty much said all that, but I doubt the ads will change at all. But, we all got free t-shirts and ice cream and brownies (oops, I don’t know where the brownies came from) and mouse pads, so whatevs. And I really love Columbus, even if their youtube channel is kind of lame.




